Markup Calculator

Measure profit relative to cost.

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Formula / Calculation Method

Markup = (selling price − cost) / cost × 100.

A cost of 60 and selling price of 100 produce 66.67% markup.

Cost must be positive. Markup and profit margin use different denominators.

Measure profit relative to cost.

Enter the positive cost and the selling price.

Select Calculate after entering your values. Text tools update as you type. Reset restores the starting fields.

Markup measures the amount added relative to cost. A 100% markup doubles the cost to set the selling price, which corresponds to a 50% gross margin.

Can markup be negative?

Yes. Selling below the entered cost gives a negative markup.

What assumptions does this tool use?

Cost must be positive. Markup and profit margin use different denominators.

Find a percentage of a number.

Measure growth relative to an original value.

Measure a reduction relative to an original value.

Compare two nonnegative values without choosing a baseline.